The Workhorse Printmakers website was recently featured on UnmatchedStyle for its design. Workhorse is our partnering full-service foil stamp and letterpress print shop and we worked on the design and development of the new website.
We aimed to balance design and necessary new functionality to make the new site more representative of the Workhorse style – taking inspiration from existing Heidelberg printing press manuals, Bauhaus, and the industrial aesthetic of modern American design.
Features that were addressed include:
- The addition of bios for the people behind the machines, with social media feeds on the About page
- Their custom design work along with printing in a new Custom Design portfolio page
- The ability to upload a preview of a project to the more robust Quote Request Form, with a pop-ups for describing production features
- A link to purchase fresh paper goods from their Shop