Betters Law Firm

Logo & Visual Identity


Client Betters Law Firm

Betters Law Firm offers construction, corporate, real estate and litigation law services in a primarily online format. Seeking to embody the personality of principal, Nicole Betters, and build trust in her web based services we constructed a brand designed to soften the stereotypical presentation of lawyers. A monogram and sophisticated typography are complemented with a subtle color palette of blue and teal to create a brand that communicates confidence, while being approachable and friendly.