Client Grit Grocery
Grit Grocery is a new startup which aims to “Bring the Best of the Farm, Back to the Block”. Grit is a mobile, scalable solution to communities in Houston under served by staple food providers. Working from the premise that better nutrition improves lives, Grit stocks a local, seasonal selection of produce, dairy, breads, and meats which are tailored specifically to neighborhood tastes and needs. Through the study of research provided, we built a brand and visual identity, marketing materials, merchandise, and website to mirror and enhance the Grit mission. A key challenge of the project was to create a visual voice which resonated and established trust and approachability with a diverse audience in a wide range of demographics and income status.