Kraftsmen Baking

Logo, Visual Identity, & Website


Client Kraftsmen Baking

Golden wheat, the rich lighting of Renaissance Dutch Painting, and the unique architecture of Kraftsmen Baking’s facilities were the building blocks for their visual identity, branding, and responsive website. With a framework and typography inspired by vintage flour¬†sacks and a custom illustration of their iconic building, Kraftsmen Baking’s brand identity and website¬†carry the aesthetic tradition of American agriculture forward to modern times.

Kraftsmen Baking | Spindletop Design